Client
Parmi Lifewear

Photography
Joel Ducrot

Video
Laurent Bilodeau

 

Production
Charlene Brochu

Talent
Celeste Pomerantz
Amrit Shergill
Will Biname
Anne-Fred Grenier
Cyclist in white shirt and black shorts riding in low light conditions.
Cyclist wearing a white helmet and brown jacket sitting outdoors.
Close-up detail of cycling jersey pocket and fabric texture.
Mountain biker in casual attire pauses on a trail surrounded by lush forest vegetation.
Cyclist riding on a dark path at night wearing a helmet with blue lights.
Cyclist in white jersey riding on dusty trail in bright sunlight.
Close-up of cyclist wearing brown jacket and black shorts on bicycle.
Cyclist riding road bike on mountain path with rocky cliff face.
Figure in white t-shirt standing on wooden platform with bicycle at night.
Cyclist on gravel road creating long shadow in dusty conditions.
Cyclist wearing white helmet and brown jacket riding on forest trail.
Cyclist adjusting clothing during ride with smartwatch visible.
Urban scene with distant runners on bridge against glass building and traffic light.
Athletic figure running in white t-shirt and olive shorts in sunlight.
Low angle shot of legs wearing black shorts and sneakers casting shadow on concrete.
Two people stretching with raised arms on an urban sidewalk at sunset.
Silhouetted figures walking on a bridge during sunset with urban infrastructure visible.
Athletic person in white shirt and shorts exercising outdoors at dusk.
Aerial view of two people running across street intersection.
Person walking on crosswalk with autumn trees and city buildings in background.
Two athletes running together in an indoor training facility.
Person in black t-shirt and shorts standing between concrete pillars with urban backdrop.
Two people standing on crosswalk under urban bridge structure on sunny day.
Close-up of person wearing smartwatch and olive colored athletic shorts.
Close-up of runner's legs in black shorts exercising on paved ground.
Close-up of athletic body wearing black sports bra with moon tattoo on arm in warm lighting.
Two people checking fitness trackers while working out in urban setting.
Two athletes jogging together on urban pathway during sunset.
Close-up detail of a cream-colored shirt with a Parmi brand label.
Mountain biker jumping over dirt trail obstacles in sunlit forest.
Mountain biker in a POC helmet and grey athletic shirt smiling while riding on a forested trail.
Cyclist riding along a sunlit forest road between towering evergreen trees.
Close-up of cyclist's hand reaching for pocket on black athletic shorts.
Cyclist in white t-shirt and helmet standing with mountain bike on forest trail.
Mountain biker navigating a winding dirt trail through dense forest.
Close-up of cream and black garment with Parmi brand label.
Detail shot of white athletic shirt with prnt logo and sunglasses.
Mountain biker performing jump trick in dark moody forest setting.
Detail shot of mountain bike frame and khaki-colored cycling pants.
Mountain biker in cream-colored jersey enjoys a moment in sunlit forest.
Mountain biker airborne while riding on forest trail between tall trees.
Close up of cyclist wearing sport sunglasses and white athletic shirt with 'prnt' branding.
Mountain biker riding through a shaded forest trail with large tree trunks.
Person wearing baseball cap and backpack standing in dappled forest light.
Trail runner in athletic gear and cap moving through sunlit forest path.
Two trail runners navigating wooded path wearing hydration packs and athletic gear.
Two trail runners wearing athletic gear and hydration vests stand in a sunny forest setting.
Trail runners navigate a wooded path during a sunny outdoor workout session.
Trail runners moving along a forest path with dappled sunlight filtering through trees.
Runner wearing a black hydration vest and cap in natural sunlit forest setting.
Athletic person wearing a Parmi running cap in outdoor forest setting.
Runner adjusting athletic gear while wearing a black cap and white tank top.
Trail runner in olive jacket and cap with hydration vest in forest setting.
Runner adjusting gear while wearing olive jacket and tan cap outdoors.
Adventure van parked in forest with surfboard mounted on roof and doors open for camping.
Person brewing coffee outdoors on camping stove with black moka pot and insulated thermos.
Cozy car camping setup with pillows and blankets in back of vehicle.
Loading outdoor gear onto roof of SUV in forest setting.
Person climbing into back of SUV showing adventure gear storage setup.
Person in dark jacket standing by van with surfboard on roof rack in forest.
Close-up of blue and white plaid flannel shirt pattern.
Adventure vehicle parked in forest with outdoor gear loaded.
Someone sitting on the back of a van holding a coffee cup in a forested area.
Close-up of person wearing white t-shirt with small logo and gray jacket draped over shoulder on sunny day.
Person relaxing on waterfront bench with city skyline visible across the water.
Two people sitting on wooden pier overlooking city skyline while holding beverages.
Detail shot of white t-shirt with small embroidered logo and draped jacket.
Athletic couple posing on waterfront boardwalk with urban skyline in background.
Casual interaction between two people on wooden deck with water views.
Detail shot of casual athleisure outfit with white sneakers on wooden deck.
Hiker resting on moss-covered boulder in sunlit forest.
Person in beige Parmi jacket looking up while hiking outdoors near a rocky cliff.
Explorer examining moss-covered rock formation while hiking through forest.
Hiker in beige jacket and olive pants with backpack exploring near rock formations.
Adventure seeker climbing over rocky terrain in forest setting.
Close-up detail of a beige Parmi outdoor jacket with black backpack strap and silver rings.
Outdoor enthusiast navigating mossy forest terrain with water bottle in hand.
Person wearing a beige outdoor jacket and pants against a mossy rock wall in nature.
Hiker carefully traversing moss-covered rocks in dense forest setting.
Close-up of golfer's stance on putting green with mountain backdrop.
Athletic golfer in casual attire with sunglasses and baseball cap holding a drink on the course.
Golfer hitting from a sand bunker creating a dramatic sand splash during golden hour.
Silhouette of golfer with clubs against sunset mountain backdrop.
Golfer in athletic wear taking a shot on sunlit green course.
Silhouette of golfer swinging club at sunset near a water hazard.